Fuel smarter. Be faster.
Covered by your insurance.
Personalized fueling that turns your long runs into PRs and your race days into your best days. From dietitians who coach endurance athletes for a living.
$0 out-of-pocket for most in-network clients. Telehealth in 49 states + DC.
See if you're covered
90 seconds. We verify your plan and email your benefits.
HIPAA-compliant. We never share your information.
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Three steps to your first plan.
Check your coverage
Tell us your insurance and what you're training for. If we accept your insurance, your first session is FREE no matter what! Then we will verify your coverage for follow-up sessions.
Match with the right Registered Dietitian
We match you with a sports dietitian whose endurance background fits your sport. Your initial virtual session is 60 to 90 minutes and personalized to your training block.
Fuel your training
Custom fueling plan, between-session messaging, follow-ups every 2 to 4 weeks. Stay on it through race day and the off-season.
Every distance. Every discipline.
Whether you're chasing your first 5K or your fifth Ironman, our dietitians have built plans for athletes exactly like you. We know what actually moves the needle on race-day performance.
Race day & training blocks
Fueling before, during, and after races. Plus the build, peak, and taper weeks that get you there.
Marathon & half-marathon
16-week builds, taper-week strategy, race-morning nutrition. From your first 5K to your first BQ.
Triathlon
Sprint, Olympic, half, full. Brick fueling, transition nutrition, and how to eat between disciplines.
Cyclists
Endurance road, gravel, gran fondo. Bike-specific fueling protocols that don't blow up your gut.
Hyrox & hybrid
For hybrid athletes balancing endurance and strength. Fueling the mixed demands of compromise sports.
Ultra & trail
50K to 100mi. Real-food fueling, gut training for long efforts, and what to pack in the drop bag.
Active adults & weekend warriors
Train before work, race on weekends. Real-life fueling for real-life schedules, not pro-only protocols.
RED-S & injury return
For athletes coming back from RED-S, under-fueling, or injury. Restore performance without losing fitness.
Dietitians who train endurance athletes for a living.
Our roster includes The Sports Nutrition Playbook's Marathon Program coach, USOPC-trained dietitians, a former D1 swimmer, and pro performance specialists. They've spent years dialing in nutrition for athletes whose performance lives or dies by their fueling.
Lauren Thomas
Marathon Program coach for The Sports Nutrition Playbook. Distance runner and triathlete. Tactical Performance Dietitian with U.S. Special Operations.
Rachel Voet
Marathoner and group fitness coach. 8 years collegiate. First full-time football dietitian at Iowa State.
Lily
Former D1 swimmer. Aquatic athletes, endurance fueling, Olympic sports. PCOS and celiac care.
Lauren Capello
USOPC combat & acrobatic sports. University of Houston Athletics (track, swim, volleyball, football).
Petra Rack
Head Dietitian, Chicago Fire FC. Pro soccer fueling, recovery protocols, performance support.
Kristina Martinez
Director of Olympic Sports Nutrition, West Virginia. Built Arkansas's Elite Eight nutrition program.
Emily Holden
Collegiate gymnastics, artistic swimming, stunt athletes. CrossFit coach and group fitness instructor.
Rose Donnelly
5 years with collegiate ACC and pro athletes (MiLB, NWSL, USL). Custom nutrition for training and game day.
Hollin Thompson
Sports Dietitian at SFASU. TCU football and baseball experience plus Dallas Cowboys training camp support.
Paige Wilson
University of Georgia football and Rice student-athlete experience. Clinical nutrition therapy at UT Southwestern.
Katlin Stanley
Sports nutrition, gut health, and hormone health. Whole-foods-first, sustainable habits, recipe development.
Kayla Bensen
Project management, business, and marketing background. Nutrition strategist and team operations lead.
Founder · Owner
Amy Goodson, MS, RD, CSSD, LD
Certified Specialist in Sports Dietetics. Adjunct professor at Texas Woman's University. 1,800+ media placements.
Amy has spent 20 years building nutrition programs for the Dallas Cowboys, Texas Rangers, FC Dallas, the NBA G League, and PGA Tour athletes. She's the author of The Sports Nutrition Playbook and the co-author of Swim, Bike, Run, Eat, a sports nutrition book for triathletes.
The team she's built brings that same expertise to endurance athletes nationwide, fully virtual, almost always insurance-covered.
Coverage, sessions, and everything else
Will my insurance cover nutrition counseling?
If you're in-network with Aetna, BCBS, Cigna, or UnitedHealthcare, almost certainly yes. Most in-network clients pay $0 out-of-pocket, and many plans cover unlimited sessions. We verify your specific plan before your first session.
What if you don't take my insurance?
We accept FSA/HSA payments for clients with limited coverage. For self-pay, sessions are $150 (initial) and $125 (follow-up).
How long is each session?
Initial appointments are typically 60 to 90 minutes. Follow-ups are 45 to 60 minutes. You and your dietitian decide the right cadence based on your training calendar.
Are you really licensed in every state?
49 of them, plus DC. We're licensed everywhere except Alaska, and telehealth lets you meet your dietitian from anywhere in those locations.
I'm a recreational runner. Is this for me?
Yes. About half our roster is active adults: runners, cyclists, triathletes, weekend warriors, parents who train before work. The reason we mention elite-level experience is that the same fueling principles transfer; they're just rarely accessible outside that world.
What about RED-S or under-fueling?
Several of our dietitians are trained to support endurance athletes through RED-S (Relative Energy Deficiency in Sport) and eating disorder recovery, working alongside your treatment team if needed. We're a complement to clinical treatment, not a replacement for it.
